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Personal Branding: Are You Selling Features, or Benefits?

Zoom Meeting on-line

Personal Branding: Are You Selling Features, or Benefits? From out returning guest speaker, Jack Molisani: I recently went to a conference where attendees' name tags included the phrase, “Ask me about… .”  While the intent was to give attendees a way to break the ice when networking, I realized the whole concept of personal branding ... Continue reading...

Personal Branding: Are you Selling Features, or Benefits?

In this session, professional recruiter Jack Molisani will share a case study on how the content strategy team at Facebook for Business uses a “problem first” approach to enable success for billions of customers in over 100 languages worldwide. Then he’ll share how what he learned about “features vs benefits” fundamentally changed his approach to his job, his ... Continue reading...