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Personal Branding: Are you Selling Features, or Benefits?

April 25 @ 12:00 pm - 1:00 pm EDT

In this session, professional recruiter Jack Molisani will share a case study on how the content strategy team at Facebook for Business uses a “problem first” approach to enable success for billions of customers in over 100 languages worldwide.

Then he’ll share how what he learned about “features vs benefits” fundamentally changed his approach to his job, his company, his career.

Will you have the same career-changing realizations, Jack did? 

Attend our April 25th meeting and find out!

Registration link: https://zoom.us/meeting/register/tJcqf-ysqzwsHdblCvt5vA1z3fXc9PFLJtI1

About the Speaker

Jack Molisani is an STC Fellow and the President of ProSpring Technical Staffing, an employment agency specializing in content professionals (both contract and perm): https://ProspringStaffing.com

He’s also the author of Be The Captain of Your Career: A New Approach to Career Planning and Advancement, which hit #5 on Amazon’s Career and Resume Best Seller list.

Jack also produces The LavaCon Conference on Content Strategy and TechComm Management: https://LavaCon.org

Note: Jack donated a free virtual entrance to LavaCon as a door prize, so stay until the end of the session!


April 25
12:00 pm - 1:00 pm EDT
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