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Personal Branding: Are You Selling Features, or Benefits?

April 25 @ 12:00 pm - 1:00 pm EDT

Personal Branding: Are You Selling Features, or Benefits?

From out returning guest speaker, Jack Molisani:

I recently went to a conference where attendees’ name tags included the phrase, “Ask me about… [then the answer attendees provided when registering].”  While the intent was to give attendees a way to break the ice when networking, I realized the whole concept of personal branding could be summarized by that simple statement, “Ask me about…”

How is technical communication viewed in your organization?  Does your boss’s boss think of your department as a core part of the development team, or a burdensome commodity to be acquired at the lowest possible price given an acceptable level of quality?

What can you be doing to promote your corporate value and advance your career?

Attend our April meeting and find out!

About the Speaker

Jack Molisani is an STC Fellow and the President of ProSpring Technical Staffing, an employment agency specializing in content professionals (both contract and perm):  https://ProspringStaffing.com

He’s also the author of Be The Captain of Your Career: A New Approach to Career Planning and Advancement, which hit #5 on Amazon’s Career and Resume Best Seller list.

Jack also produces The LavaCon Conference on Content Strategy and TechComm Management: https://LavaCon.org

Note: Jack donated a free virtual entrance to LavaCon as a door prize, so stay until the end of the session!


April 25
12:00 pm - 1:00 pm EDT


Zoom Meeting
on-line + Google Map